Michel Wedel receives several lifetime achievement awards and best paper award

Within the past year, Distinguished University Professor Michel Wedel recevied: the Robert J. Lavidge Global Marketing Research Award, for devising and successfully implemented a research insight or procedure that has practical implications for use by others, from the American Marketing Association; the Ubbo-Emmius Medal for scientific accomplishments, awarded once every 5 years, from the University of Groningen, The Netherlands; the Buck Weaver Award for excellence in the achievement of rigor and relevance in marketing science, from the INFORMS Society for Marketing Science (ISMS); and the Irwin/McGraw-Hill Distinguished Marketing Educator, for distinguished service and outstanding contributions in marketing education, from the American Marketing Association. 

Additionally, Weber recieved the MSI/Paul Root Best Paper Award, Journal of Marketing for his paper entitled "Marketing Video Content: The Making of Clips" in The Journal of Marketing.